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building of the week – Becker & Schafer Store Building

 

 

Key Project Information

Address:                          1002 White Rock Avenue

Year Built:                        1895

Architectural Style:          Boomtown

Historical Use:                 Retail Building

Current Use:                    Demolished

National Register of Historic Places Designation:                1995

State Register Listing:     1995

 

https://www.wisconsinhistory.org/WHPD-Images/web/30928.jpg

Built at the intersection of White Rock Avenue and East main Street, this building served as a dry goods store.  The building had not been significantly altered before its National Registry listing and retained its original storefront and clapboard siding.  A steeply pitched gable roof was concealed behind an ornamented false front with a pediment.  The false front extended upwards past both stories of the building and featured a decorative sunburst motif.  Carved brackets, frieze boards and corner boards also decorated the façade.

https://www.wisconsinhistory.org/WHPD-Images/web/30931.jpg

Boomtown architecture is a North American style formed in the late nineteenth and early twentieth centuries.  It is predominantly found in towns near mining and forestry industries.  These buildings are characterized by their large and often long footprints, with a false façade (also called a “postiche”) along the street front. 

http://landmarkhunter.com/photos/59/25/592530-L.jpg

This building has been replaced with a new condominium complex, but its documentation serves as a reminder of the Boomtown architecture that was present in many North American towns. Below is the same view today. 

http://landmarkhunter.com/photos/59/25/592530-L.jpg

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